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Why Q4 reward programmes stall by February

Financial Services • Reading time: 5 minutes You are looking at the cohort analysis for the retail banking customers acquired during the fourth quarter. The campaign was funded by a standard end-of-year budget surplus. The initial numbers in Novembe... Read More

Incentive programme ROI: the 23% profitability gap that matters

• Reading time: 6 minutes The October budget review is running long. On the screen, a spreadsheet details the operational expenses for the upcoming fiscal year. The line item for employee rewards and recognition is highlighted. The chief financial ... Read More